Education and innovation in generating opportunities for German companies in Brazil

The impact of ESG on the formation of new business leaders in the State of Sao Paulo.

Explanation of the Event:

The purpose of ESG

The main objective of ESG is to sensitize people, companies, governments and institutions about the urgency of adopting practices that aim not only to protect the environment, but also to reduce social inequalities and promote transparency and ethics in corporations.

Innovation as an ESG tool

The world is asking for care with the environment, with society through conscious governance, capable of committing to these mega-emerging issues. And innovation is a tool to solve existing problems that are, now more than ever, linked to ESG practices.

But to innovate, or find innovative solutions, we need to have a good education. And in many cases a training related to technology. Therefore, ESG practices go hand in hand with innovation and education.

Identification of the problem

Unfortunately, the reality in many countries, including Brazil, is challenging. According to the Brazilian Industry Association CNI, 50% of Brazilian industries – mainly extractive and transformation – have problems with the lack of qualified labor. 91% of companies that recognize this difficulty have policies and actions to deal with this problem. The main one is the training of the worker within the company itself.

The lack of qualified labor is one of the main obstacles to the growth of industrial productivity and, consequently, to the country’s competitiveness.


Education and innovation

Within this concept, we would like to hear from the Secretary of Development and Innovation of the State of São Paulo, PATRÍCIA ELLEN, what is her strategy and which programs are used to overcome this situation, as well as its obtained and desired results.

The State of São Paulo alone is responsible for 31.2% of the Brazilian Gross Domestic Product (GDP) (2020), thus being known as the beating heart of the country.


In view of the environmental, social and governance practices that make up ESG, we would like to hear from the President of InvestSP, GUSTAVO JUNQUEIRA, which the policies and programs are adopted by the State of São Paulo to attract foreign investments.

The economic relations between Brazil and Germany are sustainable. Currently, Brazil is Germany’s most important trading partner in South America. With a trade volume exceeding 14 billion euros (2020), Germany is in 4th position among Brazil’s largest trading partners. The European Union is, after China, Brazil’s largest trading partner. Mainly, due to the strategic partnership between Brazil and Germany, it is important for both countries that close economic cooperation continues to expand.

And it is in the State of São Paulo where the largest number of German companies in Latin America are located. There are more than 1600 companies headquartered in this state.

German experience in Brazil

One of these companies is Haver Boecker, owned by businessman Dr. REINHOLD FESTGE, former president of the German Machinery Association and spokesperson for the German Industry Initiative for Latin America.

One of the most relevant themes in Dr. Festge’s long career is the training of a qualified workforce. We would like to hear about Dr. Festge’s experience in Brazil and around the world, what worked and what did not work in his search for a qualified workforce.


After the speech of the 3 Keyspeakers, we will proceed to the round table questions and answers (conversation) focused on the search for alternatives for the growing demand of e.o professionals in technology for the future, where:

  • Brazilian businessman BRENO DIAS SILVA, Brazilian technology company Qintess Group, will tell us his strategy for finding qualified labor and what led him to expand his business, as well as how the State of São Paulo could meet some demand;
  • Businessman BENJAMIN HABIG, German technology company Evolutionizer GmbH, will tell us about his experience of founding his company in Germany, what obstacles he perceived and which support was received, as well as how his company can help Brazilian companies to innovate. It will be mentioned how the State of São Paulo can support you in entering the Brazilian market.
  • The representative of the São Paulo State Representative Office in Munich, FERNANDO FRITZ NESTLER, will speak about the opportunities in the sector.

Final considerations

  • Chairman of the Advisory Board LIDE Germany ANDRÉ MÜLLER CARIOBA
  • Managing Director of LIDE Germany FABIANA OSCARI-BERGS