Head of IFAT Worldwide is Christian responsible for the IFAT, IE expo China, IE expo Guangzhou, IE expo Chengdu, IFAT India, IFAT Delhi, IFAT Eurasia, IFAT Africa. Throughout about 10-year career at the Munich Fair, Christian has been responsible for the planning and implementation of the world’s leading trade fair productronica, the world’s leading trade fair for electronics development and production. Rockes’s portfolio today includes all Ifat events around the globe: the world’s leading trade fair in Munich and the international shows in China, India, South Africa and Turkey. In China and India in particular, the demand for environmental technologies has risen sharply – the potential is enormous. The trade fair in Shanghai is therefore the second largest in the cluster after the Ifat in Munich. Due to the international reputation of the Ifat, Christian receives numerous inquiries for other locations. “In theory, we could bring the fair to any country,” he says. “There is a need everywhere. And we are very interested in taking the topic further into the world ”. Markets such as South America and Russia are particularly exciting.